recently-public companies like linkedin, were off. one winner today, gold. a new record for gold futures today, topping $1,720 an ounce. all this selling, which has been going on for the better part of two weeks, has taken its toll, both on individual investors and on businesses. >> you're trying them all? >> yes. >> that's a lot of root beer. >> reporter: opening a business is always tough. opening one in this environment, well, we have plenty of good reasons why that's crazy. >> thanks. have a good day. >> reporter: but at rocket fizz, which sells all sorts of candy and pop, you'll remember from your youth, business is pretty sweet. >> a lot of people are willing to give up a lot of things. they give up buying a nice, expensive watch or the latest electronic device. but people are willing to say, i deserve a soda. i deserve a piece of chocolate or something like that. and it's not that much of an investment. >> you know what? you know the downfall of wall street? greed. >> reporter: across town, they're not giving up coffee, either. but they are concerned